The one sentence that can instantly make clients trust you

If you’re starting your Virtual Assistant business, or even a seasoned one like me, one of the most important pieces of your brand is your “I help” statement — a short, clear promise you

can use across your social media bios, proposals, website, and networking conversations.

It tells potential clients three things:

1. Who you help

2. What you help them with

3. What result they’ll get

   
   

But here’s the problem:Most new VAs write something generic like…

And then you wonder why nobody responds.

Research in digital marketing has shown that specific, outcome-based messaging increases engagement by 33–50% compared to broad, service-based descriptions (HubSpot Trends Report, 2024). That means your “I help” statement isn’t just a line — it’s conversion copy.

Let’s break down - how to create copy that actually gets clients interested.

Step 1: Start with Your Vision (Your ‘Why’)

Your vision is your long-term picture of the kind of business you want to build and the kind of clients you want to impact.

This step is often skipped, but it matters so much, here’s why:

According to a 2023 Salesforce small business survey, entrepreneurs who identify their vision early are 2.3x more consistent in their messaging and service choices.

Consistency = trust. Trust = clients.

Examples of clear visions:

• “I want to help small business owners grow without drowning in admin.”

• “I want to support female art coaches so they have more time for creativity and product creation”

This sets the foundation for everything that comes next.

Step 2: Define Your Mission (Your “Right Now” Impact)

Your mission brings your vision down to earth. It describes:

• Who you serve

• What you do

• Why it matters

A powerful mission makes your “I help” statement obvious and natural.

Examples of strong mission statements:

• “I support online coaches by handling their scheduling, onboarding, and email communication so they can spend more time teaching.”

• “I help Shopify store owners manage customer messages and order admin so they can make more sales.”

  
  

Your mission becomes the backbone of your positioning as a VA.

Step 3: Get Specific About WHO You Help

Generalists are everywhere. Specialists get booked.

Here's what industry data shows:Upwork’s 2023 Marketplace Insights revealed that freelancers with niche-aligned profiles (ex: “VA for course creators”) earn up to 72% more than those with broad categories (“VA for anyone”).

This is because potential clients want someone who already understands their world.

Examples of specific niches:

• Online coaches

• E-commerce store owners

• Real estate agents

• Therapists and wellness practitioners

• Content creators

• Non-profits

• Local businesses (beauty salons, personal trainers, tutors, etc.)

Choosing a niche does not lock you in. It simply makes your messaging clearer — and clarity attracts clients. AND this important: You can always pivot later if you are not happy with your chosen niche - I've found this usually happens naturally.

Step 4: Decide What Results You Create

Your “I help” statement is not about the tasks you do. It’s about the transformation you enable.

Tasks = replaceable Results = unforgettable

Clients want:

• More leads

• More revenue

• Better organisation

• Less stress

• Faster communication

• Better customer experience

  
  

Research by the Freelancers Union found that clients value results 4x more than checklists of services.

Results-focused examples:

• “book 5–10 salescalls per week”

• “create smoother client onboarding”

• “improve customer response times”

• “reduce missed appointments”

• “keep launches organised from A–Z”

These are the things clients are willing to invest in.

Step 5: Put It All Together — Your “I Help” Statement

Once you’ve clarified your vision, mission, ideal client, and results, your statement practically writes itself.

Here are three formulas that high-performing VAs use:

Formula 1: The Simple, Clean Version

“I help [who] with [what] so they can [result].”

Example:“I help online coaches with scheduling and onboarding so they can focus on growing their programs.”

Formula 2: Pain → Solution

“I help [who] who struggle with [pain] achieve [result].”

Example:“I help busy Shopify owners who feel overwhelmed by customer messages improve response times and increase positive reviews.”

Formula 3: Method + Benefit

“I help [who] by [method] so they can [benefit].”

Example:“I help real estate agents by managing their CRM and calendar so they can book more appointments without chaos.”

Test Your Statement Using the 3-Point Rule

Ask yourself:

1. Would my ideal client immediately recognise themself?

2. Does it describe a clear, valuable result?

3. Is it short enough to use in a bio or conversation?

If you score at least 2 out of 3, you’re on the right track.

Real-Life Samples from Thriving VAs

Here are examples adapted from profiles of VAs who consistently book clients:

• “I help digital course creators streamline launches so they can scale without burning out.”

• “I help Etsy sellers manage customer support and listing updates so they can focus on designs that sell.”

• “I help wellness coaches with client management and content scheduling so they can spend more time serving clients.”

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All simple. All specific. All client-focused.

Final Thoughts

Your “I help” statement isn’t just a sentence — it’s your identity as a virtual assistant. It’s the entry point to your brand, your offer, your proposals, and your positioning in the marketplace.

And when you get it right, you attract clients who already see you as the solution they’ve been looking for.

Inside the upcoming Membership and VA Business Course, you’ll get:

• Vision & mission deep-dive worksheets

• Done-for-you niche selector

• 30+ “I help” statement templates

• Step-by-step guided exercises

• A fill-in-the blanks workbook to create your entire brand foundation

  
  

This blog post gives you the overview -- When you join the membership you'll get the exact tools to implement it confidently, and ofcourse everything else you need to quit your job in 2026!