3 steps to starting your own Virtual assistant business in South Africa

How to Start a Thriving Virtual Assistant Business in 2025

My Journey: From Zero to Success

In 2019, my family hit rock bottom. We closed our wedding stationery business, moved into a tiny dingy rental, and lived off hope. But I knew I wanted more for my family. In the beginning of 2020, I was thinking about my skills and decided to try to use my graphic design skills to start a VA business.

If you want to get to know me first – read more here 🙂

The Three Essentials for VA Success

Here’s what we’ll cover:

1. Choosing Your Services and Niche

2. Creating a Portfolio

3. Finding Clients

   
   

1. Defining Your Niche and Services

Don’t try to serve everyone—you’ll end up overwhelmed. Instead, narrow your focus to clients you relate to.

How to Start:

• List your skills, interests, and unique experiences.

• Identify client pain points and match them with services you can offer.

• Example: A mom with medical admin experience could serve female doctors with special needs practices.

Specialize in a niche you’re passionate about and align your services to solve specific problems. Need inspiration? Take personality and skills tests online to refine your niche.

2. Building a Winning Portfolio

Your portfolio should showcase solutions, not just skills. Here’s how:

• Focus on Results: Highlight tangible outcomes, like increasing social media engagement or improving workflows.

• Add Personality: Share a bit about yourself to connect with potential clients.

• Keep It Professional: Include a price sheet and keep it concise.

Tip: Use free platforms like Canva or Crevado to host your portfolio if you don’t have a website.

3. How to Find Clients

Skip the cold calling. Instead, meet clients where they hang out online:

• Join niche Facebook groups and engage genuinely.

• Respond to posts offering solutions tailored to client needs.

• Use email for personalized pitches—don’t blend into the crowd with generic comments.

Pro Tip: Use tools like AI to improve productivity and client offerings. It’s an essential skill for modern VAs!

Final Tips for Success

• Stand Out: Offer specialized, high-value services instead of generic tasks.

• Stay Professional: Optimize your online presence—no controversial posts or unprofessional photos.

• Keep Learning: Take free online courses to upskill and stay competitive.

I created a handy information pack to get you started – here's a Free workshop if you want to dig in deeper.